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Benefit Cosmetics, in preparation for the launch of their global philanthropic program “Bold is Beautiful”, has lined up numerous intitiatives. This year’s theme is #Be100percent, aiming to empower women to feel 100% themselves by increasing access to resources and opportunities to affect positive change in their local communities. Aidha was invited to two events – the Benefit brunch on the 22nd of March and the press launch on the 23rd of March. Aidha was represented by the Aidha team and alumni. Our alumni, Radliyah, shared a touching story of her life, her struggles and how she overcame them.

All the photos from these events can be found here.

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