Benefit Cosmetics: Bold is Beautiful Workshop
On Sunday 5th May, Aidha hosted a workshop in partnership with Benefit Cosmetics at UWCSEA Campus. The workshop had an entrepreneurial panel by Christabel Chua (Bellywellyjelly), one of Singapore’s best lifestyle & beauty influencers and owner of online fashion store, kāi and a creative eyebrow workshop by Benefit Cosmetics.
Christabel Chua spoke about her journey as an entrepreneur and highlighted some great insights that will help our students in their own entrepreneurial path in the future. One of the strategies she spoke about was forming partnerships to drive more business and spoke to all of us about her recent partnership with Starbucks! Towards the end of the session, the students were tasked to create a business idea for a collaboration of kāi’s range of Dayly & Averi Clutches & Benefit brow products. The winning team, “Beautiful is YOU!” wowed the judges with their great product knowledge and presentation skills which got them to win a goodie bag from Benefit Cosmetics!
Thank you Christabel Chua for taking the time out and conducting the workshop for our students. It was great fun and tremendously educational!
A BIG thank you to the team from Benefit Cosmetics for supporting Aidha 4 years in a row and working with us to empower women in style!
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